PPC Tracking: How to Eliminate Duplicate Conversions and Boost Your ROAS
Ever feel like your PPC campaigns are performing better on paper than in reality? You’re not alone. Lately, I’ve been digging deep into the world of conversion tracking, and something that keeps popping up is the sneaky issue of duplicate conversions. These little gremlins can inflate your ROAS, mislead your CPA, and ultimately, skew your…